Edge
To reach our model and photographer cohort at Edge, I built different social photo series to spotlight the full creative ecosystem at Edge.
To reach our tourist cohort at Edge,
I built “How to get to Edge” social series to show how easy it is to get to Edge from anywhere no matter your itinerary “or where you’re staying.To reach different cohorts all year round I created different man on street content tailored to what’s hot right now including different occasions, events, and holidays. To show that Edge is the perfect place anytime of the year.
Violife
To reach our Savory lover cohort, I hopped on the savory cake trend using our dairy free cream cheese to make the perfect everything bagel cake to show that Violife helps you create any recipe while sticking to your dairy free diet.
To launch Violife’s V cut, I created a super dramatic asset with a little of rage bait.
To reach our parent to kids with allergy cohort, I created fun meal ideas to recreate with their kids.
Palmer’s
Our Palmer’s cohorts respond to relatable humor
So I created an asset to speak to the sister dynamic using “I’d give her my kidney not my skincare” insight.
For another asset I used a rage bait insight
of scooping skincare using nail up.For the last asset I hopped on “When he says he likes…” trend to spotlight our New vanilla scent and also play into relationship insights.